By Debbie Israel, APR Owner & PR + Marketing Strategist Why is it so important when choosing a PR company to partner with people who are skilled in knowing how to work with the media? I know, that sounds like a classic entrapment question. There are a multitude of reasons, far too numerous to mention in this… Read More
Happy 50th to the APR ~ Celebrating the Golden Anniversary of PRSA’s Accreditation Program
By Debbie Israel, APR Owner & PR + Marketing Strategist I can still vividly recall the exhilaration of finding out over three decades ago that I had passed PRSA's accreditation exam. Back then, I eagerly embraced the opportunity to test my PR knowledge and competency while using the study sessions for the oral and written exams… Read More
Take an Active Role in Your Project
By Sarah Cocchimiglio PROFIT Communications PR Assistant-Writer/Editor [dropcap]A[/dropcap]s a writer and editor professionally, I never really considered myself a project manager until my husband, Anthony and I recently assumed the role of project managers earlier this year after finding out we were expecting – unexpectedly – last November. We rushed into action to build the addition… Read More