By Debbie Israel, APR Owner & PR + Marketing Strategist Why is it so important when choosing a PR company to partner with people who are skilled in knowing how to work with the media? I know, that sounds like a classic entrapment question. There are a multitude of reasons, far too numerous to mention in this… Read More
Simple Tips for Responsive Web Design
By Jody Richwagen Profitcom Email + Internet Marketing Collaborator [dropcap]B[/dropcap]ecause the majority of Google searches in the U.S. are now initiated via smartphones - as opposed to desktop or tablet browsers - it is more important than ever to create or implement a mobile-friendly website design for your business. In addition, a responsive website maintains… Read More
For the love of historic birthdays…let’s celebrate!
By Debbie Israel, APR Owner & PR + Marketing Strategist [dropcap]L[/dropcap]ike most people, I love a great birthday celebration. On the eve of our beloved July 4th holiday weekend, we arrive feeling warmed-up and party-ready. Why? At Profitcom, we've been in party-planning and execution mode since last November as a member of KenCrest's 110th anniversary steering… Read More
Profitcom Collaborator Steve Lubetkin Wins Four ASTRA Awards
By Sarah Cocchimiglio Profitcom Writer & Editor [dropcap]M[/dropcap]anaging partner of Lubetkin Media Companies (LMC), and longtime Profitcom collaborator Steve Lubetkin was recently honored with four prestigious ASTRA Awards from the New Jersey Communications, Advertising and Marketing Association (NJCAMA). For the first time, the firm won an ASTRA Award for website design. The award, in the… Read More
Email Newsletters Still a Top News Source for Business Executives
By Debbie Israel, APR Owner & PR + Marketing Strategist Business executives are still getting much of their news from email and email newsletters, said a recent survey from Quartz, a business-news website and content publisher. As a Nieman Journalism Lab post reported on May 29, 60 percent of executives surveyed said that an email newsletter… Read More
AP: Get to the point, and fast
By Sarah Cocchimiglio Profitcom Writer & Editor [dropcap]T[/dropcap]he days of long-winded, loquacious media reports are gone. Earlier this month, The Washington Post reported that the Associated Press had handed down a directive for its wire service writers and editors to keep most news articles to a max of 500 words. The memo, issued by Associated… Read More
Happy 50th to the APR ~ Celebrating the Golden Anniversary of PRSA’s Accreditation Program
By Debbie Israel, APR Owner & PR + Marketing Strategist I can still vividly recall the exhilaration of finding out over three decades ago that I had passed PRSA's accreditation exam. Back then, I eagerly embraced the opportunity to test my PR knowledge and competency while using the study sessions for the oral and written exams… Read More
So long, farewell, auf Wiedersehen, goodbye to consummate journalist, Ralph Collier
By Debbie Israel, APR President, PROFIT Communications [dropcap]A[/dropcap]s I push the rewind button on my thirtysomething-year career in public relations, one of my all-time career highlights was an opportunity to work with writer/editor and on-air radio personality, Ralph Collier in 2007. Much to my surprise, Ralph passed away last week at the age of 91. … Read More
Celebrate National Small Business Week
By Sarah Cocchimiglio PROFIT Communications PR Assistant-Writer/Editor [dropcap]I[/dropcap]t's National Small Business Week! This week, May 20-26, we celebrate the 27 million mom-and-pop operations (and others with up to 500 employees, which the federal government classifies as small businesses) across the U.S. National Small Business Week aims to empower small businesses by recognizing their importance and economic impact… Read More
For Clear and Concise Communications – Avoid Circumlocution
By Laura Hale Brockway, April 9, 2012 [dropcap]C[/dropcap]ircumlocution is the use of many words when one or two will do. It’s a scourge of corporate writing. Circumlocution is so prevalent in today’s corporate writing that we may not even notice it. In case you’re unfamiliar, circumlocution is the use of many words when one will… Read More